There is no additional CE required to sell Critical Illness. A valid Life and Health license is all you need to begin selling. Complete the following steps to become eligible to sell critical illness insurance.
To be successful selling Critical Illness Insurance, you're going to need the right knowledge. You need to first understand the product and the problems it solves in your clients' planning needs. Once you have a solid foundation on the product, you need to know how to present it, sell it, and how to close the sale. We've prepared complete, end-to-end training that takes you through everything you need to know to successfully sell Critical Illness Insurance.
We've developed a presentation and sales framework that is proven to close critical illness insurance sales. Simply put: this is our secret sauce. You can watch a preview of the presentation training below, but we limit access to this material to only those agents that contract with AIM. If you would like to have access to a presentation and sales framework that has been refined to produce optimum results, please contact your AIM representative.
We've put together a complete kit of sales materials, brochures, presentations, letters, email templates, and more. We'll even customize them with your logo, photo, and contact information. Use them when marketing Critical Illness Insurance. It couldn't be easier.
We've collected these letters to use for direct mail and prospecting. Customize them as you need in your Critical Illness Insurance marketing. We will add more materials here as they become available.
Use these to promote Critical Illness Insurance. Want these ads customized to your business? Call us at 800-672-7202 and we will create versions specific to you.
You can order printed versions of these brochures by calling us at 800-672-7202.
Sample Application and Underwriting Guide
The attached samples show you how simple this product is to quote and apply. Contact us for State-specific versions of the application and underwriting guide.
Seminar Marketing Materials
Want to host a seminar on Critical Illness Insurance? Use these marketing materials to get people to attend.
Interested in doing a radio spot? Need a short intro to Critical Illness? Use these scripts to help spread the word.
We started in the first lesson by sharing with you that we have trained thousands of agents and created great wealth for many of them. We take great pride in the fact that agents look to AIM for training – without a good understanding of the product and sales concepts it is impossible to have a successful career. This section is to help you get started selling, if you feel that you need more information after completing the training in section #4 we encourage you to call your marketer or look for one of our sales seminars in your area (a full schedule can be found under training in the Agent Dashboard section) Now that you’ve viewed the training and familiarized yourself with the product and application process it’s time to make some sales. How do you get started?
ARE YOU CONVINCED? It has been said "it is hard to be convincing, if you are not first convinced". Nothing will demonstrate your conviction more than you owning your own Critical Illness policy. Your clients will ask, do you have a Critical Illness policy? Taking out your own policy on yourself, spouse/partner, is the best marketing investment you will make. Your clients in many cases will also buy what you own, when you show them your plan. In addition, you get paid your full first year commission and renewals on your own business, making the decision to buy not only smart, but a no brainer.
PEOPLE YOU KNOW, WHO TRUST YOU AND LIKE YOU and are currently doing business with you. Some people call this "the low hanging fruit". But those who are your immediate family members, close friends or “A” list clients, are the ones you want to begin the conversation with first.
These individuals will overlook the fact that you don't know everything yet about CI. They are far more forgiving, because they trust you and have come to rely upon you recommendations in the past. Your confidence will increase, because this special group of individuals recognize that because you are now an owner of a Critical Illness policy your self, that you belief in this product enough to want to educate this special group as to it's importance in the planning process, will say volumes in of itself. Your personal CI belief and your passion and concern that you want them to be educated, so that you can help them make an informed decision, is what will persuade them to recognize their own individual need for this CI solution.
Start with small numbers, even if you have a large network of family, friends and A list clients. hand pick just a few. Bring up the CI topic on an informal basis with family and friends, or make it part of your periodic client reviews. Review these scripts as talking points, as your guide.
PEOPLE YOU WOULD LIKE TO KNOW, who once they know you, trust you, like you, will do business with you. How do you find more people to tell your CI story to? Marketing can be challenging, because you have to find the right balance between where and what to spend your marketing dollars on and finding lower and no cost alternatives. Here are 4 suggestions:
A well-balanced marketing campaign is like spokes in a bike Wheel. If you only have one and it brakes, you could be in serious trouble. But having at least 4 spokes or more, assures you that you are generating a steady flow of activity that will lead to interest in CI, which leads to appointments, which leads to Sales. With a very competitive first year compensation and level renewals for life, adding Critical Illness to your other core financial products, will not only compliment and supplement and fill the Gaps that are missing in those products, it could easily increase your income nicely and continue to provide you a steady renewal income that will build over time and could very well match in a short period of time, your first year income. All because you elected to integrate CI into your practice, by following our Simple 3 Step process. The Plan works, if you follow our suggestions.
It's that Easy!
Questions? Need Help? Call your Live Coach at 800-672-7202 .
Also use our Digital Coach founding this Jump Start Sales Kit. Learn on your own when our offices are closed or at your convenience, is what producers tell us they like best about the Digital Coach. Whatever works best. We are here for you 24/7.